- The PageRank of the page linking to your site
- Was the “No Follow” attribute used?
- Is it a reciprocal link?
- The anchor text in the link to your site
- The page title of the page linking to your site
- The number of outbound links on the page linking to your site
- The quality/reputation of the sites being linked to by the site linking to your site
- How the link was created (self created?)
- The age of the link to your site (how long ago was it created)
- The placement of the link on the page linking to your site
- The keyword relevancy of the page linking to your site
1) Spam link building
2) Conventional link building
- Blog comments (that don’t use “no follow”)
- Trackback Links (Linking to other blogs from within your blog posts)
- Free blogs
- Guest books
- Social media profiles (List of social sites)
- Social media posts
- Forums (in posts, signatures, and profiles)
- Q&A Sites and Wikis (Yahoo Answers, Google Groups, Wikipedia, etc.)
- RSS feeds (submit to aggregators)
- Bookmarking (List of social bookmarking sites)
- Free classified ad sites, FFA pages, etc. (spam)
RECOMMENDED WHITE HAT METHODS:
- Article Marketing (See Lesson #79)
- Asking for Links
Strategy to get links to outrank competitors:
1) Identify the top 3 sites on Google for your targeted keyword.
2) Find out all the places that THEY are getting links from. (See Lesson #76. UPDATE: Yahoo Site Explorer is no longer in business. Instead, try ahrefs.com, opensiteexplorer.org, Traffic Travis, or SEO Elite)
3) If a self-created link is possible from any of those sites, do it.
4) For all other sites… Look for contact information on them. (If no contact info on site, check whois on domaintools.com)
5) Send a personalized email or phone call to each of those website owners (free email template)
- Note: links from .gov and .edu sites are great!
- Make friends
GREY HAT METHODS:
Not allowed by Google, but these methods are widely accepted by the marketing community as being acceptable and ethical.